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How to Create a Mailing List the Right Way

November 2, 2021 By thesiteguru Leave a Comment

How to create a mailing list and get it rigtht

Today I will show you how to create a mailing list the right way. Then I will point out two of the worst pitfalls you should NEVER do. Whether you are trying to make a profit with affiliate programs or trying to spread the word about a new product you just created – You know you need a mailing list to help you get the word out and boost sales.

Mailing lists are commonly used as a way to give customers information about a specific product or service which the customers opt-in to learn more about. So you need to create a mailing list of people who actually WANT to hear about your product. That is easier said than done, I’m afraid. It takes time and effort. But, the rewards are worth every minute of your time. I promise.

The thought of doing all that work may overwhelm you. Then you might hear yourself saying, ” I think I’ll create a mailing list the EASY way!”

Buying Mail Lists Is a Very Bad Idea

That’s when you shop around and buy a safe list. This is a list compiled by third-party marketers for the purpose of selling to people like you. Their list is supposedly made up of people that once showed an interest in your product keyword at some point. Somewhere on the internet.

The problem with buying lists is they can end up classifying your site as a spamming site. You are sending emails to people who have absolutely no clue who you are. Or how you got their email address. So the first thing they do is send your email to the Junk bin. If they are having a particularly bad day, your unsolicited email may send them over the edge. Then they report you to your ISP. Nothing good ever comes from that.

My best advice is to avoid buying lists at all costs. While it may take some time, you have a better chance of achieving success by creating your own mailing list.

Create a Mailing List Using True Value Content

How? It’s not hard to do if you offer true value. Value in your product. Value in your articles. Value in your free gifts. Value in the content of your website. If you offer true value, people will recognize that value and crave more.

Your newsletter should be packed with quality content. Give your readers information that they can use. For instance – you could write about a new product that is currently being developed. Discuss what its benefits will be over the previous version. This type of information gives customers an insight into the products you offer as well as how they work. This also increases the chance that they will end up buying from you at some point in the future.

Your article must not only be helpful to your readers, but it must also be original.

Private Label Rights (PLR) Can Cause Trouble

Never, ever, copy and paste a PLR article into your newsletter. PLR articles, are articles in which the author or owner of the article gives you Private Label Rights over the content of the article. You may change it as little or as much as you wish, and you can claim it as your own.

If you don’t re-write it, Google will instantly flag it and penalize your ranking.

I personally use PLR articles quite often. But, I use them as a way to generate ideas and structure the points I want to make. Then I re-write it completely. The finished article is on the same subject and may even resemble the original – but it is not duplicate content.

A sure-fire method of enticing readers to sign up for your newsletter is to offer them an incentive.

To Create a Mailing List – Give a Reason to Sign Up

finish line

This could be a discount, a tell-all “How To” article, free membership, or some other incentive that is geared towards your product. In today’s tough economy more and more people are looking for ways to get something for nothing. So, give it to them!

Follow that up with quality content and you are on your way to building a quality mailing list. A list made up of people that are interested in what YOU are saying, or doing. You have created a relationship with these people. They feel like they know you, and trust what you say.

At that point, you have built a quality mailing list. You should nurture it and treat it like the prize it is.

Filed Under: Business, Email, Entrepreneur, Internet Marketing Tagged With: create email list, email list

Mind Mapping and Crafting Sales Copy

October 8, 2021 By thesiteguru Leave a Comment

mind mapping and brain storming sales copy

Mind mapping is a valuable tool when it comes to creating effective sales copy. While most are unfamiliar with the mind map concept, chances are you have seen the approach used to great effect.

Essentially, mind mapping is the presentation of a collection of ideas. The concepts or words all relate to a central understanding.

When you apply this approach to the flow of your sales copy, mind mapping provides unique ways to identify benefits. Hopefully, this approach will attract the right consumer market.

Here are some ideas for using the mind mapping approach:

  1. Identify your central understanding. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus makes it harder to drift away from the task – identifying elements for your sales copy.
  • Use single word designations to identify the main functions of your products. This broadens on the central theme, but is still vague enough to allow for more investigation.
  • Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery.

Resources for Further Reading

By mind mapping, you are helping yourself visualize the flow of the text. You are creating images with words for the reader. This approach makes it easy for your readers to relate.

Mind mapping lets you brainstorm, generate, and connect ideas.

Here is a great article called 5 Different Ways Writers Can Use Mind Mapping – written by Leslie A. Joy

Her article is very well written and explains mind mapping in an easily understood manner. It was a great read!

I recently posted a free video seminar by Ann Handley called How to Level Up Your Writing and Make it Ludicrously Spectacular The video is entertaining and enlightening. I highly recommend it to you.

Try this method in your next writing project. See what new and different angles you can come up with to demonstrate the effectiveness of your product. Have you ever used this method before? Is this concept new to you? Tell me what you think in a post, I’d love to hear from you!

Filed Under: Entrepreneur, Internet Marketing, Learning, Writing

How to Level Up Your Writing and Make it Ludicrously Spectacular

September 5, 2021 By thesiteguru Leave a Comment



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Filed Under: Entrepreneur, Internet Marketing, Learning, Writing

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