Tips to Build a Mailing List

Here are some simple tips to build a mailing list quickly. Your time is precious and you need to get your tasks done as quickly as possible.

Most internet marketers are still working full-time jobs while trying to find extra time to build an online marketing business. Whether you are trying to market your own product, or you chose to promote one of the many tried and true products on the web, you may have heard that a mailing list is one of the most effective ways to successful marketing. But how do you get subscribers?

Tips to Build a Mailing List

Create a newsletter and fill it with articles about your product

This is easy to do, especially if you are passionate about your product or service. Obviously, the more you know about the subject, the easier it will be to write about. But, even if you don’t know a thing about it… or you hate writing… all is not lost. You can easily hire writers to provide articles on any subject for a small fee. and are just two of the many professional service websites available.

Make sure you deliver your readers quality content with every newsletter you send.

It’s okay to get excited when you see that someone has actually signed up for your mailing list… but don’t immediately send them a sales pitch for the first product you can think of. If you want to scare off any potential customer, then, by all means, use this approach. On the other hand, if you want to try and turn this potential customer into a customer for life you need to provide them with a newsletter that is packed full of quality content that teaches your reader more about the products or services you offer.

Consider giving your potential customers an incentive for signing up.

In today’s tough economy, more and more people are looking for ways to get something for nothing. A great way to get a potential customer to sign up for your newsletter is to offer them some form of incentive for providing you with their email address.

Give them a discount, a coupon, or any other incentive that is geared toward your product. Follow that up with quality content and you will see your mailing list subscribers increase in a short amount of time.

Avoid buying any form of safe list from the web.

While this may seem like the quickest and easiest way to obtain a lengthy list of email addresses, this is the quickest way to get your site and your product classified as a spammer.

We all get our fair share of spam on a daily basis. While a small percentage of our emails may come from lists we signed up for and forgot about, most come from our email addresses being sold via third-party safe lists.

Make Your Website Easy To Navigate

Make sure you include a newsletter signup box on every page of your site.

Most of your visitors will come from search engine results or referrals. That means there is a high probability that your visitors will end up on pages other than your homepage. Don’t miss out on a potential customer!

You want to make sure you give them every opportunity to sign-up for your newsletter. Then they will learn even more about the products and services that you offer. Even if they do not buy now, providing them with more information increases the chance they will buy later.

Make signing up to the mailing list fast and easy.

Nothing turns people off faster than a website that is complex and confusing. The average person will visit a website for just a few seconds before moving on. Your job is to grab his attention fast! Complexity will lose you subscribers.

Make your opt-in box obvious and easy to fill in.

Along those same lines, put a link to join your mailing list all over your website! Put it on the homepage, on your blog, in your archive, etc. – put it everywhere. Don’t rely on people clicking on your mailing list subscriber link the first time they see it. And definitely don’t fool yourself that they will click back to a previous web page looking for that elusive link. They won’t do it.

Get their friends and family members to join.

Make it easy for your subscribers to forward your newsletter to other people. Add a forward link to everything you send out. Also, put social media share buttons on your articles inside your newsletter.

As with everything else on your website, building your mailing list comes down to one word: easy. The easier you make your mailing list to use, join, and spread the word about, the better. Your mailing list will grow. And with that growth, your profits will grow, too!

These are just a few tips to build a mailing list quickly and effectively. Make sure you deliver quality content, on a website that is easy to navigate. Also, give them an incentive for signing up. Then put an opt-in link on every page of your website. You are sure to build a mailing list that will keep generating profits for years to come.