Mind mapping is a valuable tool when it comes to creating effective sales copy. While most are unfamiliar with the mind map concept, chances are you have seen the approach used to great effect.
Essentially, mind mapping is the presentation of a collection of ideas. The concepts or words all relate to a central understanding.
When you apply this approach to the flow of your sales copy, mind mapping provides unique ways to identify benefits. Hopefully, this approach will attract the right consumer market.
Here are some ideas for using the mind mapping approach:
- Identify your central understanding. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus makes it harder to drift away from the task – identifying elements for your sales copy.
- Use single word designations to identify the main functions of your products. This broadens on the central theme, but is still vague enough to allow for more investigation.
- Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery.
Resources for Further Reading
By mind mapping, you are helping yourself visualize the flow of the text. You are creating images with words for the reader. This approach makes it easy for your readers to relate.
Mind mapping lets you brainstorm, generate, and connect ideas.
Here is a great article called 5 Different Ways Writers Can Use Mind Mapping – written by Leslie A. Joy
Her article is very well written and explains mind mapping in an easily understood manner. It was a great read!
I recently posted a free video seminar by Ann Handley called How to Level Up Your Writing and Make it Ludicrously Spectacular The video is entertaining and enlightening. I highly recommend it to you.
Try this method in your next writing project. See what new and different angles you can come up with to demonstrate the effectiveness of your product. Have you ever used this method before? Is this concept new to you? Tell me what you think in a post, I’d love to hear from you!